yellowpageblues is an advertiser oriented enterprise with the goal of disseminating information to businesses - both service providers and retail vendors - who want to improve their return on advertising dollars spent. yellowpageblues brings together a team of experienced advertising professionals and directory representatives with more than 50 years of cumulative experience. What makes us different from other yellow page consultants is our consumer oriented point of view.
yellowpageblues provides insights, opinions, helpful hints and money saving tactics not only for the yellow pages, but also for a wide range of advertising channels.
As an advertiser, you can access three different levels of help.
Service Level One:
FREE SERVICESAdvertisers can use our free services delivered through this website, through occasional newsletters, and through message boards (forthcoming).
Get help with your Yellow Pages Advertising yellowpageblues will provide a free consultation if you fill out the accompanying form. GO>>
Service Level Two:
CONSULTATIONSecond, we offer a fee based service, including a review of your existing yellow page advertising aimed at improving your ad management.
Our consulting services help you to:
develop new systems to monitor your return on investment (ROI);
increase your response rate through better positioning & placement;
enhance your graphic design;
bolster your ad content;
advise you on book selection;
advise you on heading selection; and
support your negotiations with yellow page publishers Service Level Three:
PREMIUM SERVICESThird, yellowpageblues can provide a premium service, including face to face consultations, to help you place and manage your entire yellow page ad campaign.
We believe that we offer better rates than those offered by most CMRs. And, though we oursleves are not a CMR, we work with selected agencies certifed by YPPA so that you get the best of both worlds.
In addition to our consulting services available through Service Level Two, our PREMIUM SERVICE also includes:
industry certified placement of your ads: we prescreen CMRs on your behalf;
account planning assistance in developing a marketing strategy;
account review: review of your advertising budget, and a review of the percentage of dollars spent on yellow pages, to identify where you may be overspending.
Whatever the level of service you wish, yellowpageblues stands ready to help you produce a more successful yellow page advertising campaign.
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